Why IKONIX Bikes?

Introducing IKONIX: A New Chapter in My BMX Journey
By Bob Haro

I want to take a moment to thank you—friends, fans, and supporters—for standing by me and my companies over the years. From the early days, when I was just a teenager chasing dreams as a rider and designer, to the founding of Haro Bikes and later Bob Haro Design, your support has meant everything.

After my time with Haro Bikes, my connection to BMX only deepened. I had the honor of working with Nike on their Olympic programs in 2008 and 2012, and was part of the London Olympics in 2012. I’ve been involved in incredible events with Red Bull and collaborated with some of the most iconic names in sports culture—Vans, Redline, BMX Action, Oakley, SE Bikes, JT Racing, Honda, Yamaha, Ducati, and more.

BMX has always been more than a sport to me—it’s been a lifelong passion. That’s why I’m excited to introduce my new BMX brand: IKONIX Bikes.

While my roots are firmly planted in the groundbreaking designs of the ’70s and ’80s, I’ve always believed in pushing forward. With IKONIX, I set out to create something that’s not about looking back—it’s about building what’s next.

The first release, the IKONIX FS1, is the embodiment of that vision. It’s not a retro reissue. It’s a fresh, modern, high-performance bike that reflects my design ethos—innovative, detail-driven, and built for real riders.

IKONIX isn’t just a brand—it’s a statement. It stands for quality, authenticity, and limited production runs that prioritize craftsmanship over mass production. The FS1 is only the beginning, and I can’t wait to share what’s coming next.

This new chapter means a lot to me, and I hope you’ll join me on the ride.

See you out there,

Bob Haro